STOXX Limited, unveiled the Chinese version of its name at an official ceremony in Shanghai – “STOXX 势 拓”. It will be used across Greater China to represent STOXX’s brand and innovative index concepts.…
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The Chinese name of STOXX is represented by the characters “Shi Tuo”. Shi symbolizes force, power, momentum and Tuo embodies the spirit of an explorer, pioneer, innovator. These attributes embody the spirit of STOXX and the company’s mission.
“As our business grows in China, the importance of having a local version of our brand has become very clear to us. The launch of the Chinese version of our name, STOXX 势 拓, reflects our commitment to the Chinese market and our growing presence in it,” said Hartmut Graf, chief executive officer, STOXX Limited.
“For the Chinese version of our name, it was important for us to choose meaningful characters that reflect our values and mission, and at the same time are easily recognizable. We have found exactly this in the characters “Shi Tuo”, which unite our commitment to be a dynamic driver of innovation in the
indexing space and expand our presence globally.”
STOXX Limited opened its Hong Kong office in May 2011. In September 2012, German blue-chip index DAX was licensed to Hua An Funds to underlie the first DAX exchange-traded fund (ETF) in mainland China. In February of 2013, the EURO STOXX 50 Index was licensed to China Universal for an ETF, and in
July 2013 a license for the STOXX Europe 50 Index was given to ICBC Credit Suisse.
The most recent accomplishments in the Asian region are the licensing of the STOXX ASEAN-Five Select Dividend 50 Index to Nomura for an ETF which was listed in Tokyo on Mar. 12, 2014, as well as the licensing of the EURO STOXX 50 Index to Mirae Asset Global Investments for an ETF listed in Seoul on Apr. 30, 2014.
Source: ETFWorld – STOXX
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